Leading the change: Virgin Media 02 and TriggerHub empower female leaders

Discover how forward-thinking collaboration drives lasting change in corporate culture, making Virgin Media O2 an employer of choice for diverse talent. Virgin Media O2 partnered with TriggerHub and delivered increased awareness, improved engagement, and enhanced leadership skills.
Lionesses lifted the EURO 2022 trophy

Introduction

In 2022, the Lionesses lifted the EURO 2022 trophy and made history by winning the Women’s European Championship. Due to this monumental success, Virgin Media O2 partnered with TriggerHub, a recognized world leader in mental health solutions powered by lived experience, to celebrate and raise awareness by championing women’s mental health.

The challenge

Despite there being a buzz around the success of the England Women’s soccer team within their Head Office, Virgin Media O2 wanted to maintain its momentum and showcase its commitment to Equality, Diversity, and Inclusion.

The TriggerHub solution

To bring this to fruition, TriggerHub developed and executed a comprehensive program customized to meet the specific needs of Virgin Media O2.

The program encompassed:

Awareness campaign: The campaign prompted female staff to “Unlock Your Inner Lioness” and heavily focused on celebrating strong women, with the tagline: “Here’s to strong women. May we know them, may we be them…”.

Online resources: To go alongside the campaign, TriggerHub provided access to the TriggerHub app with a focus on four of their world-leading mental health memoirs, including one for young women that championed and explored female mental health.

Peer support networks: TriggerHub facilitated the creation of peer support networks within the Women Network at Virgin Media O2, providing a safe space for women leaders to connect, share experiences, and offer mutual support.

Virgin Media O2 saw heightened awareness and openness around women’s mental health, boosting engagement and job satisfaction. Female leaders also felt better equipped to manage their teams, fostering a healthier work environment.

Virgin Media O2 saw heightened awareness and openness around women’s mental health, boosting engagement and job satisfaction. Female leaders also felt better equipped to manage their teams, fostering a healthier work environment.

Implementation

The awareness campaign launched within 48 hours of England’s victory over Germany, and employees gained access to TriggerHub’s app just 14 hours after Jill, England’s captain, Leah Williamson, and Millie Bright lifted the trophy!

Results

Increased awareness: A notable increase in awareness and openness regarding women’s issues and mental health issues within the Women’s Network at Virgin Media O2 and company-wide.

Improved employee engagement: Participants reported higher engagement and job satisfaction levels, contributing to a positive and inclusive workplace culture.

Enhanced leadership skills: Women leaders reported feeling more equipped to manage their teams, fostering a healthier work environment.

An inspiring example of forward thinking

The partnership between Virgin Media O2 and TriggerHub showcased the positive impact of addressing mental health in the workplace, highlighting women’s mental health, and being proactive instead of reactive with campaigns and mental health impact.

Virgin Media O2 was prepared to demonstrate its commitment to employee wellbeing by engaging in a topical and global conversation, creating tidal waves of lasting change and impact amongst its teams. It was a fantastic method to boost employee involvement, foster connections among team members, and initiate discussions in a friendly, approachable manner. By prioritizing mental health, Virgin Media O2 strengthened its reputation as an employer of choice for diverse talent.

This case study is an inspiring example of how collaboration between a forward-thinking company and a mental health expert can create positive change in the corporate landscape, fostering a workplace where employees thrive personally and professionally.

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