Are you ready to discover the most revolutionary and advanced form of mental health recovery?
The Science

Who we are

TriggerHub is a digital platform that provides businesses and consumers with comprehensive mental health and wellbeing solutions designed specifically for employees, students, veterans, athletes and individuals.

TriggerHub’s iOS and Android apps offer 24//7 on-demand access to inspirational stories and proven strategies for navigating life’s challenges. Additionally, PartnerHub, our B2B Portal for employers and organizational users, equips HR leaders with real-time insights and resources to proactively address mental health challenges within their teams, fostering a supportive workplace culture and mitigating the costs associated with mental health-related illnesses.

The TriggerHub App is available on the Apple App Store and Google Play.

Our mission is to humanise mental health, thereby reducing stigma and fostering help-seeking behaviours effectively.

Our content, exclusively curated and delivered by our team at Trigger Publishing in London, UK, is globally renowned and supported by rigorous scientific backing. Utilising a multi-media approach, we offer eBooks, articles, audios, videos, music and imagery featuring insights from leading mental health experts and individuals with lived experiences.

On-demand help
People we've helped
Global reach

The Real Dynamics & Characteristics Of A Mental Health Sufferer

Procrastination is the most common characteristic of a mental health sufferer. Most will take years – if not decades – to confront their mental health issues.

Time and time again, the sufferer will stop themselves from seeking help, despite many support programs delivered by companies and institutions.


There’s a severe lack of HUMAN CONNECTION, which isolates people and those suffering in silence.

We must self-explore our mindsets and unlock self-compassion BEFORE we can reach out for help.

We want to answer those burning questions, in our own space and time – in absolute privacy.

Our evolution

We’ve never lost touch with our grassroots.

We’re expanding at a rapid rate and our goal is to reach millions of people around the world by providing affordable, relatable and impactful Mental Health Solutions.

Adam Shaw
Trigger Group Founder

"The human experience of mental health still underpins our core values & products - and always will!"

Adam Shaw's
lived experience

Through Adam's own experience of mental health - he discovered the power of human connection through lived experience memoirs.

Trigger Publishing established

We opened the world's first mental health publishing house, giving a voice to hundreds in the UK & US

TriggerHub is launched

Bibliotherapy for mental health recovery and balance is launched.

TriggerHub reaches 11M Children

In 2020, we championed legislation that was passed in the houses of parliament, providing every child in the UK with mental health education.

TriggerHub's B2B business model developed

We combined psychology and lived experience to pioneer a revolutionary early intervention provision that prevents people reaching crisis point.

TriggerHub is embedded in the UK market

We've partnered with leading UK organisations to deliver our groundbreaking mental health provision.

TriggerHub Launches in the US

With a $12 million investment in the US, we are accelerating our global reach.

How we do it & why

Having invested over $10 million to date since our inception in 2017, TriggerHub is consistently evolving and innovating. We are dedicated to creating life-changing Lived Experience Bibliotherapy, adding over 100 specialist Lived Experience titles every year to our already highly acclaimed exclusive content. The TriggerHub platform is provided through our London, U.K. publishing houses, Trigger Publishing and Cherish Editions. These platforms are ergonomically designed with a precise focus on the science of Lived Experience for Mental Health Wellbeing and Prosperity.


Shawmind Charity launched.

103,300 signatures

Children's mental health education was debated in parliament.


Shawmind launched Breathe outreach in schools and colleges.


Mental Health education was made compulsory in UK Schools


Shawmind and TriggerHub haven't stopped there - we continue to combat the mental health crisis providing essential tools, resources, training and solutions to UK Schools.

We make Impact

TriggerHub’s proudest moment to date: a progressive change in UK history for the next generation. TriggerHub and the sister charity,, were responsible for pushing through legislation in the UK that has made mental health education compulsory as part of the school curriculum for all students.

TriggerHub continues to play an integral part in forming the curriculum by normalizing mental health for the next generation through its lived experience ethos.

A notable achievement that’s gone down in history is motivated by the ethics of lived experiences and TriggerHub bibliotherapy.

Together, we can make a difference.

What makes TriggerHub world-leading?

We’ve fine-tuned the perfect balance of lived experience memoirs and expert-driven content.

We select only the most highly acclaimed US and UK clinical psychologists and leading global experts in mental health and wellbeing to complement and validate our lived experience memoirs.

The Scientific Power Of Lived Experience

TriggerHub mental health support and recovery is limitless for the workplace, students, children, society and the next generation

Powered by ACTION and IMPACT going beyond advocacy. Join Us

We are the solution for better mental health

With this winning, world-leading business model, TriggerHub forges the way to create and generate the society we all dream of – one in which we achieve the absolute normalization of mental health, wellbeing, balance and recovery.

We know the solution requires science, innovators, creators and enterprise to come together and share information. Mental health charities – including our own, – can’t carry the heavy burden of treating and solving the current problem alone.

TriggerHub’s forward-thinking innovation and one-of-a-kind vision is the definitive resolution for a mentally healthier society for today’s world and for the next generation.

It’s a battle we can win – and we will win.

Exclusive Lived Experience content access including 'Beyond The Red Zone' by BJ Daniels